Finastra Regional Partner Marketing Manager-APAC in Singapore, United States
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Reports to: Senior Director, APAC Marketing
Summary: The incumbent is the strategic marketing interface with selected Strategic Partners (for example these may include IBM, Deloitte, Accenture, McKinsey, Cognizant, KPMG, Infosys, Microsoft) – at global and regional level ( select few )and orchestrates a strategic plan in specific regions and markets in APAC. In sync with the Regional Partners Sales teams, the Global Partner Marketing manager and the Regional Field Marketing teams, the incumbent will develop GTM-focused co-marketing programs (Finastra funded and co-funded), with the global and regional partners in-region.
Be the primary strategic marketing interface between marketing leaders at selected strategic partners
Works hand in hand with the Partner Team at Finastra
Formulates the APAC partner marketing plan attached to the business plan. The marketing plan contains guiding principles, themes, detailed global communications calendar - regionalised, campaign activities
Recruits partner to Finastra events and/or drives sponsorship, ensures Finastra involvement in key partner events
Brings in solution marketing leaders and GSC team into strategic meetings with partners, to help define the joint value props and collaterals
Oversees the creation of consistent branding, collateral, registration process, enablement approach and communication of Regional Partner Centres of Excellence / Innovation Centre with support from regional field marketing
Provides support to strategic partners to refine solution and CoE/innovation centre messaging for partners own resources and for Finastra teams
Joint Demand Generation
Planning, aligning and coordinating the execution of key marketing programs among several strategic partners tied to global and regional GTM initiatives.
Responsibility of the regional marketing plans in the key areas of campaign management & content marketing.
Finastra/Partner: Jointly drive and execute content creation, webinars, digital and social marketing initiatives, live events with the collaboration of the marketing team (regional and central)
Identify key opportunities in the region pipeline that can benefit from the Partners Center of Excellence and support the regional sales team to drive attendance to these centers.
Negotiates and manages the regional partner marketing budget and appropriately allocates funds across the GTM mix.
Tracks, measures and analyzes marketing initiatives and partner building activities
10 years min in a similar position - Alliance Marketing, Partner Demand Generation, Business development
Industry: Financial Services preferably, Software, Subscription based IT sales.
The above statements describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. If you need assistance or an accommodation due to disability please contact us at 800-274-7280.
The Future is Collaborative . The Future is Open. The Future is Now.
Finastra unlocks the potential of people and businesses in finance, creating a platform for open innovation. Formed in 2017 by the combination of Misys and D+H, we provide the broadest portfolio of financial services software in the world today—spanning retail banking, transaction banking, lending, and treasury and capital markets. Our solutions enable customers to deploy mission critical technology on premises or in the cloud. Our scale and geographical reach means that we can serve customers effectively, regardless of their size or geographic location—from global financial institutions, to community banks and credit unions. Through our open, secure and reliable solutions, customers are empowered to accelerate growth, optimize cost, mitigate risk and continually evolve to meet the changing needs of their customers. 48 of the world’s top 50 banks use Finastra technology.
Finastra is an Equal Opportunity Employer in the United States. Qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, handicap or disability (physical or mental), Vietnam-era or disabled veteran status, and other factors protected by state and local laws. For more information please read Finastra's EEO Policy Statement at http://www.dh.com/sites/default/files/eeo-policy-statement.pdf .